The private free market is yet again answering the call for "family friendly programming," which is yet another reason the Feds' quest to expand their power to censor TV is so misguided. The Family Friendly Programming Forum,is marking two milestones in the fall. The 2007-08 season will mark the first time ever that the FFPF -- a coalition of blue-chip advertisers that helps fund the development of family-oriented programming for the broadcast networks -- has secured at least one family-friendly programming option in primetime each night of the week (with the exclusion of the low-rated Saturday night, where the networks generally tend to air newsmagazines and repeats). In addition, the upcoming season will feature more shows funded through the FFPF's Script Development Fund than in any season since the coalition was founded in 1998... The FFPF's mission is to support and promote the development and scheduling of family-friendly movies, dramas, comedies and informational programs that are aired during key primetime hours when adults and children in a household are most likely to watch television together (8-10 p.m.) The organization defines family-friendly programming as those shows that are appropriate in theme, content and language for adults and children and also have cross-generational appeal, depict real life and resolve issues responsibly. Through its fund, the organization provides seed money to the networks for family-friendly scripts. If a script becomes a series, the network reimburses the fund, and the money is redeployed to seed more scripts. Link: 'Family-friendly' TV milestones.
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